VEO'S PREMIUM WINTERWEAR | CAMPAIGN
With the three standard keywords being Enhance, Softness, and Effortless, Solut anticipates a thorough branding campaign for this new arrival.
The Monogram, which is cast in silver and affixed to each design to improve product line recognition, is created with a harmonic synthesis of three images: Snowflakes, Sheep, and the Glittering symbol on the brand's original logo.
"Softness", the collection's primary keyword that sets it apart, is clearly conveyed by the letter W's "woven wool" appearance. Another unique feature is that each Print design is made utilizing the color palette of the entire collection, giving a classic, elegant fresco.
The next two sensations Solut wants the customer to have while dressed in are "Enhance" and "Effortless." The narrative around "The Normie" trend in the upcoming years may influence consumers' purchasing selections to some extent as they grow more frugal with their expenditures. Hence, Solut team shared objectives in this partnership are an easy-to-use product, a highly accessible image, and a branding campaign that generates a lot of awareness.
Client: Veosbykhanh
Campaign by SOLUT CREATIVE
Campaign by SOLUT CREATIVE
Producer: Thuy Van Le
Art Direction: Thuy Van Le, Quynh Anh Pham
Designer: Quynh Anh Pham | Copywriter: Thuy Van Le
